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Toy Packaging has become very important to the adult consumer market. Masters of the Universe: Origins ”Cartoon Collection” TWO BAD Combo SDCC 2024 Exclusive Figure Packaging What used to be carelessly torn apart and quickly discarded as a child has now become a showpiece to many adult collectors, celebrated not just for creativity of design but inguinuty in construction. To some collectors the packaging (and its overall condition) has become as crucial as the toy protected inside. GDUSA American Package Design Award winner Masterverse ”Masters of the Universe: Revolution” MOTHERBOARD Packaging So it is interesting to note that when it…
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I don't have a problem with AI assistance with art, and I don't think the MOTU brand need the kind of help discussed in the article.
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You know the technology is going to get better. You know they are going to expand its use and jobs will be lost over this.
This may be naive but perhaps Mattel won't let this generative AI become as bleak as you suggest and only allow it to be another tool in their toolkit.
Actual artists > AI
I loathe AI and hope I get the T-800 when they start going back in time….
You know the technology is going to get better. You know they are going to expand its use and jobs will be lost over this.
A.I.-generated artwork is not copyrightable, and cannot be used for commercial applications. The generative A.I. that is used in Adobe Firefly is more a shortcut for photo retouching.
You know the technology is going to get better. You know they are going to expand its use and jobs will be lost over this.
A.I.-generated artwork is not copyrightable, and cannot be used for commercial applications. The generative A.I. that is used in Adobe Firefly is more a shortcut for photo retouching.
Firefly is more than photo retouching and package designing is more than artwork. The art is just a puzzle piece stitched in. The jobs I'm talking about are the package designers.
Firefly is more than photo retouching and package designing is more than artwork. The art is just a puzzle piece stitched in. The jobs I'm talking about are the package designers.
I have both used Adobe Firefly and designed packaging for consumer goods. Per the article, Mattel is limiting the use of Firefly for photo retouching and skinning mock-ups. Largely, because as I stated, wholly A.I.-generated artwork is not copyrightable according to the U.S. Supreme Court, making it not useable for commercial applications. Company A does not want to invest capital in commercial artwork that Company B can co-opt for free and with no legal recourse, because Company A does not hold the exclusive rights to it in the first place.
I do not forsee any packaging designers losing their jobs over the use of generative A.I. It is largely a tool that is a concepting and retouching shortcut for people who are already producing a large volume of assets. It is kind of a nothing-burger press release, because the CEO of Mattel wants the company to seem cutting-edge.
Not an artist, or anyone that would use AI for art so can only give an outside opinion. So long as it is a tool that helps I am all for shortcuts. It will impact jobs as all new booms do but hopefully it won't be big this time. I Also do think we consumers should know what part is AI and what is not. Since the copyright issue has been brought in what harm could it be to know that the colours were assisted or the placement of the words. I just don't want to see those that have managed to work on the brand that are fans get pushed out.
I read elsewhere that a Chinese designer used A.I. to mock-up the packaging for this: Mattel apologizes after porn site mistakenly printed on ‘Wicked’ doll box.
And because English is not his native language, he did not recognize the error. The account team and the legal team in America should have caught it though.
This is what happens when you outsource labor, and have demanding timelines.
@adam_prince-of-eternia I think Masterverse is made in Vietnam but your point is still valid.
@adam_prince-of-eternia I think Masterverse is made in Vietnam but your point is still valid.
According to a former Mattel packaging designer, Barbie packaging is now outsourced to China. He has not worked for the company in years, so his information may not be the most up-to-date.