There is a possibility there may be fewer Masters of the Universe action figures to gift wrap this year. Yes, toy consumers in the U.S. could face product shortages and higher prices this holiday season due to a dockworker strike. Ready to go on strike this Tuesday, October 1st (for the first time since 1977), […]
“We want to make sure that you’re as excited about the product as we are.” Well, we expected this would happen. Mattel has just announced that they are postponing the crowdfund launch of the Eternia’s Choice Winner: the Snake Lair playset. Due to originally launch on Monday, August 12th, the Snake Lair playset was selected […]
Written by AJ (Voodoo Magic, Zoar)
Sssomething is not right. When “Eternia’s Choice” winner, the Snake Lair playset, was selected by fans last year as the next large-scale Masters of the Universe item to go up for crowdfunding… many were surprised that the new Snake Lair playset revealed at the San Diego Comic-Con hardly resembled the actual art fans voted on. […]
Written by AJ (Voodoo Magic, Zoar)
Well this is interesting news. To give a quick recap, after the success of the massive Masters of the Universe: Origins Eternia playset crowdfunding campaign, Mattel asked fans to vote last year on the next crowdfunded large-scale item. That vote was called “Eternia’s Choice” and the winner was a new playset called the SNAKE LAIR. […]
Written by AJ (Voodoo Magic, Zoar)
Mattel and Hasbro raised a few eyebrows when they entered a multi-year partnership last year to create co-branded toys and games. When Hasbro created a Barbie branded Monopoly game and Mattel produced a Transformers branded UNO game, the two toy competitors fiercely competing over customers and licensing properties like ” Disney’s Frozen” suddenly felt like […]
Written by AJ (Voodoo Magic, Zoar)
Toy Packaging has become very important to the adult consumer market. What used to be carelessly torn apart and quickly discarded as a child has now become a showpiece to many adult collectors, celebrated not just for creativity of design but inguinuty in construction. To some collectors the packaging (and its overall condition) has become […]
Written by AJ (Voodoo Magic, Zoar)
We have a new unboxing video to show you! This time join AJ as he unboxes and reviews the brand new Emperor Hordak action figure from the Masterverse “Masters of the Universe: Revolution” action figure subline! You can go directly to the video by CLICKING HERE! Or you can watch it embedded below! We’ll see you next […]
Written by AJ (Voodoo Magic, Zoar)
Mattel Creations REVEALED, a new virtual event that Mattel has slated a special slot this Thursday, March 21st for Masters of the Universe fans, will be featuring another Eternia themed exclusive! A Magic 8-Ball figure! Invented in 1946, the Magic 8-Ball is a fortune-telling sphere made to look like an oversized eight ball from the […]
Written by AJ (Voodoo Magic, Zoar)
The following open letter is by MotuOriginsCork ( @motuoriginscork ) supporter and outstanding member of the Masters of the Universe fan community. Open Letter to Mattel and the Masters of the Universe Team Dear Mattel, in light of the recent events it feels like things have to be said. Don’t worry this is not a […]
Written by AJ (Voodoo Magic, Zoar)
The first time we saw the Masters of the Universe: Origins Terroar action figure, (like Lord Gr’Asp) it was revealed during Mattel’s “Skelebration” back in early October 2023. Among Mattel’s newly announced Spring 2024 catalog, Terroar was marked as one of the Walmart retailer exclusives (that we reported on HERE). And now, thanks again to […]
Written by AJ (Voodoo Magic, Zoar)
So now that fans have watched the new Netflix series “Masters of the Universe: Revolution” dozens of times, the big question will always be… what comes next? Fortunately Rob David, Executive Producer of “Masters of the Universe: Revolution” and Vice President of Creative Content at Mattel Television, recently addressed that question when he sat down […]
Written by AJ (Voodoo Magic, Zoar)
We finally have an update on the long-in-development “Masters of the Universe” live-action movie! It looks like the Nee brothers are no longer on the project to direct… because Travis Knight, director of the celebrated Transformers film “Bumblebee”, is reportedly in final negotiations to direct (per Deadline). Insiders are saying the deal with Knight is […]
Written by AJ (Voodoo Magic, Zoar)
Now that our embargo on revealing casting, story beats and merchandise that can be considered spoilers to “Masters of the Universe: Revolution” is over, we are excited to finally report on the upcoming Masterverse Revolution King Keldor figure! Part of the twelfth wave of the very successful Masterverse action figure line, King Keldor appears to […]
Written by AJ (Voodoo Magic, Zoar)
If you haven’t watched “Masters of the Universe: Revolution” on Netflix yet, there are SPOILERS AHEAD. You have been warned. Mattel has just released a short featurette with Executive Producer and Showrunner Kevin Smith to promote the animated series “Masters of the Universe: Revolution” (currently streaming on Netflix) where he stood next to actor William […]
Written by AJ (Voodoo Magic, Zoar)