Mattel and Hasbro raised a few eyebrows when they entered a multi-year partnership last year to create co-branded toys and games. When Hasbro created a Barbie branded Monopoly game and Mattel produced a Transformers branded UNO game, the two toy competitors fiercely competing over customers and licensing properties like ” Disney’s Frozen” suddenly felt like […]
Toy Packaging has become very important to the adult consumer market. What used to be carelessly torn apart and quickly discarded as a child has now become a showpiece to many adult collectors, celebrated not just for creativity of design but inguinuty in construction. To some collectors the packaging (and its overall condition) has become […]
Written by AJ (Voodoo Magic, Zoar)
Look out preschoolers! For the first time ever, the toy market geared for adults has accounted for more toy sales than any other age group. With the latest data compiled by Circana, “the leading advisor on the complexity of consumer behavior“, as of April 30th this year… toy purchases for consumers ages 18 and older […]
Written by AJ (Voodoo Magic, Zoar)