Spelling and grammatical errors on packaging is nothing new in the toy industry, nor new to Masters of the Universe fans. Masterverse collectors specifically grew very accustomed to all kinds of text errors in their packaging. Oddly, silly mistakes and grammatical errors especially in Masterverse bios felt easily avoidable with a simple proofread. Pushing what […]
From Maine to Texas, 45,000 U.S. dockworkers went on strike at 36 east coast ports yesterday for the first time since 1977. The dockworkers standoff is over better pay and the threat of automation taking their jobs. This East Coast port strike is leaving imports like cars, furniture, alcohol and yes toys from being released […]
Written by AJ (Voodoo Magic, Zoar)
There is a possibility there may be fewer Masters of the Universe action figures to gift wrap this year. Yes, toy consumers in the U.S. could face product shortages and higher prices this holiday season due to a dockworker strike. Ready to go on strike this Tuesday, October 1st (for the first time since 1977), […]
Written by AJ (Voodoo Magic, Zoar)
Mattel and Hasbro raised a few eyebrows when they entered a multi-year partnership last year to create co-branded toys and games. When Hasbro created a Barbie branded Monopoly game and Mattel produced a Transformers branded UNO game, the two toy competitors fiercely competing over customers and licensing properties like ” Disney’s Frozen” suddenly felt like […]
Written by AJ (Voodoo Magic, Zoar)
Toy Packaging has become very important to the adult consumer market. What used to be carelessly torn apart and quickly discarded as a child has now become a showpiece to many adult collectors, celebrated not just for creativity of design but inguinuty in construction. To some collectors the packaging (and its overall condition) has become […]
Written by AJ (Voodoo Magic, Zoar)
Look out preschoolers! For the first time ever, the toy market geared for adults has accounted for more toy sales than any other age group. With the latest data compiled by Circana, “the leading advisor on the complexity of consumer behavior“, as of April 30th this year… toy purchases for consumers ages 18 and older […]
Written by AJ (Voodoo Magic, Zoar)