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Mattel, one of the biggest toy companies in the world (second only to Hasbro) has a clear path forward to dealing with tumultuous times: Make less, license more. Laid out by Mattel’s CEO, Ynon Kreiz last month at the UBS Global consumer and Retail Conference in New York City, the man in charge said “We used to be called a toy manufacturer." Now "We have become an IP company.” And he means it. Ynon Kreiz is Chairman and Chief Executive Officer of Mattel The New York Post reported that Mattel has closed or consolidated a total of five factories, including…
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The cost will go up for collectors if other companies make the action figures. If Mattel make a MotU figure you pay manufacturing and distribution costs. If another company makes a MotU figure you pay licensing, manufacturing, and distribution costs. Simple arithmetic.
I couldn't be happier if it had to end this way. I mean, while I love what they are doing with the Masterverse as a whole, the screaming lack of daring characters wise is getting a little tiresome over time.
Hang onto your Origins, Masterverse and New Eternia lines they'll be worth a pretty penny one day!
I'd guess (this is random-ass Mattel after all) they'll hold on to their own production for major lines like ours truly, WWE, Barbie, Hot Wheels etc, but side merch for those lines will be licenced out. Like Hasbro has done. They could also farm out something like Jurassic Park if the master licence allows for it.