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Mattel, one of the biggest toy companies in the world (second only to Hasbro) has a clear path forward to dealing with tumultuous times: Make less, license more. Laid out by Mattel’s CEO, Ynon Kreiz last month at the UBS Global consumer and Retail Conference in New York City, the man in charge said “We used to be called a toy manufacturer." Now "We have become an IP company.” And he means it. Ynon Kreiz is Chairman and Chief Executive Officer of Mattel The New York Post reported that Mattel has closed or consolidated a total of five factories, including…
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The cost will go up for collectors if other companies make the action figures. If Mattel make a MotU figure you pay manufacturing and distribution costs. If another company makes a MotU figure you pay licensing, manufacturing, and distribution costs. Simple arithmetic.
Hang onto your Origins, Masterverse and New Eternia lines they'll be worth a pretty penny one day!
I'd guess (this is random-ass Mattel after all) they'll hold on to their own production for major lines like ours truly, WWE, Barbie, Hot Wheels etc, but side merch for those lines will be licenced out. Like Hasbro has done. They could also farm out something like Jurassic Park if the master licence allows for it.
The CEO's phrasing of "We have become an IP company" gives me the feeling that they want to be akin to a company like Disney or Nintendo on a way smaller scale if that makes any sense.
That being said I wanna hold onto MOTU Origins until the end.
Why make toys when you can just license the IPs and have others do the dirty work?
If you're collecting royalties on the products that carry your brands, and not having to lift a finger, why not?
Of course, the companies actually making the toys now will also want a piece of the pie, so that leaves the consumer to pick up the slack. I'm sure none of us will mind paying $80USD for an Origins figure!
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I dont necessarily fancy the idea of having multiple MOTU toylines from multiple companies... One thing I love about this franchise is that if you want to buy MOTU figures, you buy from one company.
Beside the fact that it is more cost-effective for the consumer, it is just more simple to keep the overview lol
I dont necessarily fancy the idea of having multiple MOTU toylines from multiple companies... One thing I love about this franchise is that if you want to buy MOTU figures, you buy from one company.
Beside the fact that it is more cost-effective for the consumer, it is just more simple to keep the overview lol
I don't know dude. Cost will be a factor but Origins has so many lines it's no longer simple.😂