Written by Back in March 2024, Mattel announced that they were kicking off self-published video games.
Mike DeLaet, global head of Mattel’s digital gaming said that, along with being selective of their partners, Mattel will be “… launching a self-publishing initiative where we do co-development. We’ll fund the development. We’ll fund the marketing and we’ll do the publishing ourselves.“
It is a similar strategy Mattel is taking with their movie development. With self-publishing co-developed games, Mattel will have more control over the finished product than they would with just licensing their brands over to other game companies. Self publishing will allow Mattel to create a vision for a video game and control the marketing, ultimately growing their footprint in the marketplace.
Now earlier this month, Mattel and Outright Games announced they will release three console and PC games before the end of the year called “Matchbox Driving Adventures,” “Monster High: Skulltimate Secrets,” and “Barbie Project Friendship.” Will a Masters of the Universe console or PC game be far behind? Keep reading!
When speaking with Ted Biaselli, Rob David and Tim Sheridan in the latest For Eternia Podcast (found HERE) regarding the new Dark Horse “Masters of the Universe: Revolution” prequel comic out now, Rob David (creative development leader at Mattel) had this to say about the future of our favorite brand “Masters of the Universe”:
"There is so many ways we are going to be experiencing Masters of the Universe, between tv, comics and video games and a movie and everything, so buckle up!"– Rob David from Episode 24 of the FOR ETERNIA Official Podcast titled “My Name is Skeletor”
So could it be that some sort of “Masters of the Universe” video game is in our future, instead of just a character model crossover or tie-in? And if so, will it be a console and PC video game like the other game titles Mattel officially announced earlier this month?
Could a new video game be planned to tie into the new live-action “Masters of the Universe” movie in the works via Amazon MGM and Mattel Films, due in theaters this June 5th, 2026?
We don’t know, but stay tuned to find out.
(A big thanks goes to @elder for gathering some of the research material used in this article… and the amazingly talented artist Chris Campana who created this fantastic illustration used in the header!) We’ll see you next time!
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It will never happen but an Eternia MMO is the dream.
@he-mayon the dream is a motu fighting game bruh!
@skeledog You’re both wrong! The dream is a Wind Raider flight simulator! 🤣
@he-dad
be happy I didn’t chris rock slap ya 😂
Yes, this is what I’d want.
Or at the very least, something gives you a wide variety of characters to play as. Like a Warriors / Musou game (think Hyrule Warriors).
i’d be down for that fr fr 😁
like warcraft or lotr online, where players can make their own motu oc and go on quests w their friends.
if a motu mmo ever got made, maybe aj could make a “for eternia" server where we could all play together. kinda like the fun “eternia quests" that we used to have here on the forums ♡
It is a natural fit. Every mechanic and odd mix of anything is already there by just picking up MOTU Setting as it is.
Lore & Story already vastly available yet still so much that can be added.PvE? Massive areas and lots of exploration.PvP? Masters vs Evil Warriors (with subfraction Rebellion vs Horde in later Expansions)Vast amount of flying and ground moving mounts and vehicles for all tastes and themesCharacter creation freedom: be as scifi or as fantasy or as mixed of that as you wantFuture expansions; its a universe with mutible worlds! Etheria as obvious next area; then whatever the Sun-Man setting is called where the devs can utilize their experience from bringing the established settings of Eternia and Etheria to live by shaping the almost unexplored Sun-Man setting.
With the vast amount of money Mattel will rake in with that they can easily buy out the Golden Girl franchise and bring that into the MOTU family too!
*takes a deep breath an sighs*
Well… not in my livetime.
I like the idea of Etheria being the first expansion but can you imagine the second expansion being the Preternia from the vintage toys? Imagine the dinosaurs or riding the Eternia monorail!
Maybe? IDK. I’d probably more into a Jet-Sled & a Ground Ripper for non-flying areas 😀
Hey, could someone close to Mattel ask them if they’d plan Preternia for the 2nd expansion pack? Need to think of a Dino riding alt; maybe an Evil Warrior/Horde side character this time. To complement my Masters main. And when you ask do not get distracted with answers like “WTF?!" “WTH are you talking about?!" “Uhhhh… Uh… wut?" “… whats an mmo?" or similar 😛
We should all know the correct answer is a MOUT beat ’em up like most of the TMNT games.
If they want to go hack and slash for this a God of War reboot style game play would work. Different evil warriors being boss battles. Could do some team stuff for part of it. There could also be an open world aspect too where you can explore Eternia.
I don’t think you could do it like God of War because He-Man doesn’t kill.
@asterstar You so could all the things he “Kills" are robots, Skellecons, Horde Troopers, Zombie Snakemen, or some take on them. The Boss battles for the Evil Warriors he just captures and that is where the other Masters come in team Boss battles to bring them in. They don’t kill just subdue, He-Man collects an artifact that gives him a power boost. Some levels you can use other key Masters. This could span over 4 games the first being Skeletor and Adam getting the Power Sword, and battling him to a stalemate, Next Horde, Snakeme, then Back to Skeletor where they finally capture him.
It’s the same reason why a Superman game is tricky.
Exactly. Not only is your problem He-Man can’t kill but your problem is also He-Man can’t be killed.
@caliban When Adam turns into He-Man it needs to be on a timer. That will solve it.
You all wrong. He-man will get killed in the intro and it will become the Teela game
I would love a MOTU video game, and a POP video game!