Mattel packaging coming to toy shelves later this year may have been designed with the help of A.I.

Toy Packaging has become very important to the adult consumer market. What used to be carelessly torn apart and quickly discarded as a child has now become a showpiece to many adult collectors, celebrated not just for creativity of design but inguinuty in construction. To some collectors the packaging (and its overall condition) has become […]

Full Packaging revealed for Masters of the Universe: Origins VYPOR Figure *UPDATED*

Mattel Packaging Designer Roy Juarez revealed the terrific packaging for the upcoming Masters of the Universe: Origins VYPOR figure today! Check it out: The Masters of the Universe: Origins VYPOR will be available later this year, reportedly as a Fan Channel Exclusive (BigBadToyStore, Entertainment Earth, etc.) Update: We now have a closer look at the packaging artwork for […]

Masterverse ”Masters of the Universe: Revolution” MOTHERBOARD figure wins GDUSA American Package Design Award

The design team behind the packaging for 2023’s gorgeous Masterverse “Masters of the Universe: Revolution” Motherboard San Diego Comic-Con figure has won an award! That’s right. Mattel’s Packaging Designer & Art Director Roy Juarez has just announced that their packaging team over at Mattel, responsible for creating the glorious housing that contained “the holy sprocket“, […]

Mattel previews Origins EXTENDAR Mattel Creations Exclusive figure ahead of May 22nd order date

Mattel Creations has just previewed their upcoming exclusive Masters of the Universe; Origins Extendar figure ahead of next week’s order date. Check it out: The Masters of the Universe; Origins Extendar figure goes up for pe-sale/sale on the Mattel Creations website this Wednesday, May 22nd, 2024 at 9am PT. And thanks to our awesome community member […]

*UPDATED* Full Packaging revealed for Masters of the Universe: Origins HORDE TROOPER PRIME Figure

Mattel Packaging Designer Roy Juarez revealed the terrific packaging for the upcoming Masters of the Universe: Origins HORDE TROOPER PRIME figure today! With artwork by the very talented Francisco Etchart, the packaging looks fantastic! Check it out: UPDATE: MORE ART! The Masters of the Universe: Origins Horde Trooper Prime will be available later this year, […]

Full Packaging and Artwork for ”Cartoon Classics” EVIL-LYN Origins Figure

Today we have a full packaging reveal for Evil-Lyn from the ‘Cartoon Collection ” Masters of the Universe: Origins action figure line! Check it out: The Masters of the Universe “Cartoon Collection ” Evil-Lyn is available for pre-order now at your favorite fan channel retailer and expected to be officially released around July 2024. We’ll […]

Full Packaging and Artwork reveal for ”Turtles of Grayskull” CASEY JONES Origins Figure

Today we have a full packaging reveal for Casey Jones from the upcoming ‘Turtles of Grayskull” Masters of the Universe: Origins action figure line! Check it out: The Masters of the Universe “Turtles of Grayskull” Casey Jones is available for pre-order now at your favorite fan channel retailer and expected to be released around June 2024. […]

Full Packaging and Artwork reveals for ”Turtles of Grayskull” TEELA, SKELETOR and MICHELANGELO Origins Figures

It is amazing to see how quickly the ‘Turtles of Grayskull” Masters of the Universe: Origins action figure line has grown within such a short period of time. And today we finally have full packaging reveals for three more upcoming “Turtles of Grayskull” figures…. Teela, Skeletor and Michelangelo… thanks to a very awesome community member! […]

Mattel releases spectacular packaging artwork for Origins ”Cartoon Collection” Collector vehicle

Mattel Packaging Designer Roy Juarez revealed the terrific artwork for the Masters of the Universe: Origins “Cartoon Collection” Collector Vehicle packaging today! Illustrated by the talented Axel Gimenez and Francisco Etchart, check out this brilliant illustration: And here is the display depicted on the back of the packaging: Available for pre-order now at your favorite […]

Spectacular artwork is unveiled for the Masterverse New Eternia Snout Spout figure

Mattel Packaging Designer Roy Juarez revealed the magnificent artwork for the Masterverse New Eternia Snout Spout figure packaging and diorama today! Illustrated by the extremely talented Simon Eckert, the Heroic water-blasting firefighter has never looked so good! Check out these brilliant illustrations: Get your Masterverse New Eternia Snout Spout figure today at Mattel Creations HERE. […]

A look at the packaging for the Origins Lord Gr’Asp and Terroar figures available for Pre-Order March 15th

Mattel’s Graphic Designer & Art Director Roy Juarez revealed a sneak preview of the packaging for the upcoming Masters of the Universe: Origins Lord Gr’Asp and Terroar figures today! Check it out: Lord Gr’Asp and Terroar will be available for Pre-Order on March 15th at 7AM PST at Walmart.com HERE and HERE. (Target may also […]

A behind-the-scenes look at the creation of the Masters of the Universe: Origins King Grayskull figure cardback art

Mattel released today (via their Graphic Design and Art Director Roy Juarez on Instagram), a behind-the-scenes look at the cardback artwork for their King Grayskull figure and what it took to create it. With pencils by Axel Gimenez and colors by DC Alonso, check out this terrific work: We’ll see you next time!

Mattel releases official images of the Eternia Playset Packaging and included Poster

As fans are receiving shipping notifications and the product itself, Mattel has finally released official images of the packaging for the long anticipated Eternia Playset. Successfully crowdfunded almost a year and a half ago, Mattel’s new Eternia Playset (or Preternia playset in the Revelation & Revolution continuity) promised to be a bigger and better, fantastic […]

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