One of the goals of the current U.S. administration is to drive back manufacturing to the United States with the use of import taxes known as tariffs. However, when it comes to the toy industry, that may never happen (according to Mattel.) Mattel’s stock has taken a blow since the U.S. Tariffs were announced on […]
Mattel, one of the biggest toy companies in the world (second only to Hasbro) has a clear path forward to dealing with tumultuous times: Make less, license more. Laid out by Mattel’s CEO, Ynon Kreiz last month at the UBS Global consumer and Retail Conference in New York City, the man in charge said “We […]
Written by AJ (Voodoo Magic, Zoar)
Spelling and grammatical errors on packaging is nothing new in the toy industry, nor new to Masters of the Universe fans. Masterverse collectors specifically grew very accustomed to all kinds of text errors in their packaging. Oddly, silly mistakes and grammatical errors especially in Masterverse bios felt easily avoidable with a simple proofread. Pushing what […]
Written by AJ (Voodoo Magic, Zoar)
There is a possibility there may be fewer Masters of the Universe action figures to gift wrap this year. Yes, toy consumers in the U.S. could face product shortages and higher prices this holiday season due to a dockworker strike. Ready to go on strike this Tuesday, October 1st (for the first time since 1977), […]
Written by AJ (Voodoo Magic, Zoar)
FOR ETERNIA LATE NIGHT! Adults make Toy History, the Top-5 Most Valuable Masterverse Figures & More!
Our 26th Episode of the Official Podcast for ForEternia.com has hit the airwaves! In tonight’s show, AJ remarks how it is the first time in history Adults purchased more toys for themselves than for any other age group, he counts down the Top-Five most valuable Masterverse action figures to date, celebrates Father’s Day and more! […]
Written by AJ (Voodoo Magic, Zoar)
Look out preschoolers! For the first time ever, the toy market geared for adults has accounted for more toy sales than any other age group. With the latest data compiled by Circana, “the leading advisor on the complexity of consumer behavior“, as of April 30th this year… toy purchases for consumers ages 18 and older […]
Written by AJ (Voodoo Magic, Zoar)