HOLIDAY BLUES AHEAD? The Toy Association is concerned about a looming October 1st Dockworker Strike leading to Empty Shelves and Higher Prices

There is a possibility there may be fewer Masters of the Universe action figures to gift wrap this year. Yes, toy consumers in the U.S. could face product shortages and higher prices this holiday season due to a dockworker strike.   Ready to go on strike this Tuesday, October 1st (for the first time since 1977), […]

FOR ETERNIA LATE NIGHT! Adults make Toy History, the Top-5 Most Valuable Masterverse Figures & More!

Our 26th Episode of the Official Podcast for ForEternia.com has hit the airwaves! In tonight’s show, AJ remarks how it is the first time in history Adults purchased more toys for themselves than for any other age group, he counts down the Top-Five most valuable Masterverse action figures to date, celebrates Father’s Day and more! […]

For the first time ever, Adults purchased more toys for themselves than for any other age group

Look out preschoolers! For the first time ever, the toy market geared for adults has accounted for more toy sales than any other age group. With the latest data compiled by Circana, “the leading advisor on the complexity of consumer behavior“, as of April 30th this year… toy purchases for consumers ages 18 and older […]

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