Move over New Eternia! It looks like the New Masterverse SHE-RA will be a “NEW ETHERIA” figure!

There may be a new Masterverse subline on the way!

Mattel has had a large presence at this year’s Toy Fair and among all the new action figures they had on display, Mattel showed off a new exciting Masterverse She-Ra figure.

Displayed with a brand new Masterverse Masters of the Universe “New Eternia” Terror Claws Skeletor figure, the assumption was this She-Ra action figure was also from the “New Eternia” subline.

But now Mattel has released an official solicitation for their upcoming new She-Ra figure, and it appears this Princess of Power will actually be a “NEW ETHERIA” release. Check out the official details:

Masters of the Universe® Masterverse She-Ra® Action Figure

SRP: $21.99 | 6Y+| Fall 2025

For the honor of Grayskull, I am She-Ra!” This MOTU Masterverse figure celebrates the 40thanniversary of the TV series, She-Ra and the Princess of Power.

Designed at 7-inch scale with 30 points of articulation, this New Etheria edition of the most powerful woman in the universe is based on the vintage toy look and comes with an extra swappable set of hands, a removable soft goods cape with shoulder armor, a shield and a sword. The mythical warrior princess comes with the high level of detail collectors expect and is beautifully packaged in a window box suitable for display.

So is this “New Etheria” edition a brand new Masterverse Princess of Power subline that will be what “New Eternia” is to Masters of the Universe?

It is possible, but we don’t know for certain and it doesn’t help that the new Masterverse Hordak figure has no mention of being a “New Etheria’ edition.

Masters of the Universe® Masterverse Hordak® Action Figure

SRP: $21.99 | 6Y+| Fall 2025

This MOTU Masterverse Hordak action figure is inspired by the original She-Ra: The Princess of PowerTV series from the ’80s and celebrates the 40thanniversary of the show! Designed at 7-inch scale with 30 points of articulation, he comes with removable articulated wings, a shield and staff and a cannon arm that swaps with the hand and wrist bracer. His armor includes a chest harness and arm band.

Ultimately we will have to wait and see before we can confirm “New Etheria” as a new Masterverse subline.

Thanks to the awesome @smitty-81 for the ‘heads up’!

We’ll see you next time!